Fitbit: A UX Case Study

The UX behind the habit of exercise

There are generally three types of people in the world when it comes to exercising:

  1. the fitness freaks who exercise all day err’ day;
  2. the couch potatoes whose walking from the front door to their car would be the extent of their exercise for the day; and
  3. the people in between who want to be fit and healthy but need some motivation (aka a kick in the butt) to go to the gym.

Read the article here.



Quote of the day – Paradigm shift

an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way This discovery will bring about a paradigm shift in our understanding of evolution.